項(xiàng)目面積：9000平方米 Project Area：9000㎡
服務(wù)階段：概念設(shè)計(jì)、方案設(shè)計(jì)、深化擴(kuò)初設(shè)計(jì) Service Parse：Concept Design, Schematic Design, Detail Design
項(xiàng)目概況:
上海萬(wàn)達(dá)汽車樂(lè)園項(xiàng)目位于上海青浦萬(wàn)達(dá)茂內(nèi)的2-3層，總設(shè)計(jì)面積10000m2，本項(xiàng)目進(jìn)行了針對(duì)性的游玩項(xiàng)目設(shè)計(jì)，業(yè)主方對(duì)消費(fèi)群設(shè)定為以青年及青少年游客作為核心目標(biāo)游客，以家庭游客為補(bǔ)充的消費(fèi)客群?；诮ㄖ臻g條件、受眾客群及業(yè)主方產(chǎn)品定位方面進(jìn)行綜合考慮，圍繞汽車主題思路進(jìn)行展開，通過(guò)汽車小鎮(zhèn)的主題進(jìn)行空間主題的分區(qū)設(shè)定，依據(jù)不同主題分區(qū)內(nèi)容設(shè)定進(jìn)行提煉化包裝，在氛圍設(shè)定上配合主次鮮明的聲光電手段與體驗(yàn)性項(xiàng)目，豐富游客環(huán)境體驗(yàn)，同時(shí)增加與主題有更好契合的核心設(shè)備及VR類科技項(xiàng)目，打造動(dòng)感時(shí)尚的汽車主題樂(lè)園。
The project was targeted to the development of the project design, the core consumer group aim at children and teenager tourists, and the family visitors as supplement consumer. Based on aspects of the architectural space conditions, the audience and the product positioning, take a comprehensive consideration. Around the car theme to start, through the theme of the car town space theme of the partition set, according to different theme content to set zones. In the atmosphere set with the primary and secondary sound and light electrical means and experience projects, to enrich experience of tourists. While increasing the theme with a better fit the core equipment and VR class technology projects, to create a dynamic fashion theme car park.